If you love dogs then you’ve come to the right place. We love dogs. All kinds of dogs. And we care about their health and wellness. My dogs have competed in agility and conformation, so I understand the importance of keeping dogs fit, healthy and performing at their peak.

Hi, I’m Val Wilson. I’ve been passionate about dogs all my life. Dogs are more than four legged companions, they are family. Welcome to our Wilson family, Angie, Bobbi-Rae, Kramer, my husband Wes and myself. After a career in the corporate retail world, I decided to follow my passion. I have, and my company name says it all MustLuvDogs.ca.

Valarie Wilson and her three dogs creator of MustLuvDogs Cool Coats™

Valerie, her husband Wes and their three dogs

Living in Ontario, Canada, I’m used to four seasons. But my dogs struggled in the summer heat. Bobbi-Rae and Kramer, my senior dogs, preferred to stay inside. Also, I saw Angie struggling to cool down after agility trials and conformation shows, so I decided it was time to do something about it. I searched everywhere for cool coats that were functional, stylish and durable. I bought many different styles of cooling coats and vests on the market and tested them all on my dogs and one by one, I ruled them out.

When I couldn’t find what I was looking for, I combined my years of product development experience with extensive research to source leading edge materials and created cool coats for the comfort of my own dogs. This was the only way to get exactly what I wanted. In 2007, Cool Coats® was born. I sourced a unique cooling material that was lightweight and would keep my dogs cool and dry. I worked on a pattern design, researched and found a top notch production facility who manufactures to high quality standards and got to work. I created Cool Coats® for my own trio of bearded collies. My dogs were the first to experience Cool Coats®. Initially, I started making cool coats for friends and family. Everyone loved the coats, and everyone wanted one. I started designing coats that would fit a variety of dogs from Papillions to Great Danes, and then it was on to conformation shows, agility trials, and flyball tournaments with my coats. I’m pleased to say I now have a loyal following of “Cool Coat® customers” including owners and handlers of agility dogs, flyball dogs, conformation show dogs, breeders, groomers and companion family pets all over the world.

I’m passionate about my dogs, my business and my products. I would love your best friend to be a Cool Coat® customer too. Well of course I’m speaking to the owner, but you know what I mean…

So welcome to our site. It’s easy to place an order. We offer twelve sizes in three stunning colours. I love feedback. Send me a photo of your dog wearing a Cool Coat® and you’ll see them in my Photo Gallery on the website. I’ve fine-tuned the pattern over the years thanks to feedback from Cool Coats® customers.

We welcome your questions, comments and suggestions. We care about you and what you think, and as a dog owner, you know best!

Keep cool…Val

Angelina Jolie CEO                                                                             Canine Executive Officer

Angelina Jolie CEO
Canine Executive Officer

Val's Collies  #45303

Our founders, Bobbi-Rae, Panda & Kramer

About MustLuvDogs

If you love dogs then you’ve come to the right place. We love dogs. All kinds of dogs. And we care about their health and wellness. My dogs compete in agility and conformation, so I understand  the importance of keeping dogs fit, healthy and performing at their peak. Read More

What are Cool Coats?

Cool Coats® are lightweight cooling coats designed to help reduce your dog’s core body temperature to prevent them from overheating.  Many dog owners do not realize when the temperature becomes very hot, this is a dangerous condition which can lead to heatstroke or dog heat stress.

Whats the Difference?

Our coats are designed for exceptional fit, ease of movement, durability and to provide superior cooling. They do not shift or slide from side to side which is a common complaint with other brands. You won’t find another cool coat on the market that stands up to our rigorous standards. Read More

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